AdFlan is an innovative, real-time contextual and behavioral targeting tool for online banner campaigns utilizing state of the art proprietary technology developed by Flan-Technologies.
AdFlan is an ad server solution using a special mixture of detailed contextual and behavioral data for high-precision banner targeting on the dedicated inventory.
AdFlan’s business model is to create win-win situation for advertisers and publishers alike by providing more effective campaigns while creating new premium inventory and thus a new revenue source for the publishers joining our network.
AdFlan already served campaigns from advertisers such as Ford, Mazda, Citibank, Volvo, LG, IBM etc. throughout more than 50 websites and over 50 thousand blogs that joined the AdFlan network to date. The efficiency of AdFlan targeting is clearly demonstrated by the fact that viewers click more than five times often on AdFlan banners in average.
With the help of AdFlan we connect content data with advertisements. The specialty of the system is that it adapts to the user’s content of choice in real time and in a transparent manner.
AdFlan targets the advertisements based on the content read. It is based on keywords in the given content as well as the recommendation system that reacts automatically.
As the user only sees the ads that are relevant to him or her based on the content, therefore the engagement rate on the users’s side is quite high. Even a simple appearance on screen has a high value.
AdFlan only serves ads to those who can actually see them. The system only registers AVs if it really is displayed on the user’s screen. Therefore AdFlan is a cost-effective and really user-centered advertisement system.
Advertisers can fully customize the AdFlan system to their needs.
A new source of income for media owners
With the AdFlan advertisements system an ad does not appear as marketing noise but value added content. The advertisements target the reader and they do not appear as a disctraction next to the traditional content.
AdFlan effectively completes traditional advertisement systems as well. Main page ads are still favorable for big advertisers as the large amount of mixed content does not allow accurate targeting.
- A technology blending the advantages of Search Engine Marketing and Display ads
- Increases effectiveness while cutting down on costs
- Based on client-specified keywords
- Transparent, real-time, automatic campaign management
Download
These are the benefits of using AdFlan. Our transparent business model and the real-time feedback and enhancing options are the keys for mutual satisfaction of both parties involved.
For the advertisers
- New, high-precision banner targeting tool
- Online display ad platform with real-time contextual and behavioral targeting
- Effective for both brand awareness building and call-to-action campaigns
- Ads appear exclusively in positive editorial environment
- Saves money by avoiding irrelevant ad views
- Minimizes waste coverage
- Ideal supplementary tool for traditional display campaigns
- Avoids clutter
For the publishers
- New revenue stream
- Creates new premium inventory
- Real-time tag suggestions for the journalists
- Easy implementation
- Integrated financial module for automatically generated monthly invoices, invoice appendixes
- AdFlan ads don’t disturb the reader
Download
- The only ad-serving system that provides and targets upon detailed contextual and behavioral data; meaning „authors and readers target AdFlan ads”
- Connects authors, content, readers and advertisements
- Automatic campaign management (only initial setup required, that takes about 5-10 min/campaign)
- Real-time data about banners, tags, articles and readers
- Real-time tag suggestions for journalists and campaign managers
- Real-time automatic targeting based on the collected data with enhancing algorythms running 24-7
- Real-time pricing and revenue statistics
- Automatic filtering of articles with negative content based on the results of prior campaigns
- Use of external and built-in Adserver
- Real-time detailed reports of campaigns/banners in PDF or Excel format
Selected screenshots from the UI
